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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results, by Jack Mitchell
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Revised and updated for the first time since original publication!
Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world."
If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business bestseller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace. Filled with accessible advice, personal case studies and tips any businessperson can use, Hug Your Customers is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success.
- Sales Rank: #60946 in Books
- Brand: Hyperion
- Published on: 2003-06-11
- Released on: 2003-06-11
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x 1.00" w x 5.75" l, .93 pounds
- Binding: Hardcover
- 304 pages
- Great product!
From Publishers Weekly
If you work at a Fortune 500 company and live in southern Connecticut or New York's Westchester County (two of Manhattan's most affluent suburbs), chances are you buy your suits at Mitchells (in Westport, Conn.) or Richards (in Greenwich, Conn.). These two independent clothing stores are some of the most successful in the business and outfit CEOs from Chase, GE, IBM, Merrill Lynch and Pepsi. Mitchell, whose father started the business, shares the secret of his success in this unoriginal but cheerful guide to keeping customers happy. Hugging your customers, he says, has nothing to do with being touchy-feely around them and everything to do with offering them over-the-top service. For Mitchell, that means literally offering a customer the coat off your back, if that's the only one left in the store in the customer's size and preferred style and color. It means going to customers' homes to tie their bow ties for big events. It means serving coffee and bagels in the store and giving away hot dogs in the parking lot on summer Saturdays. Some might view this as fawning, but for Mitchell, it's the best way to keep customers coming back. His advice-know your customer, think outside the box, have a "no problem" attitude-is hardly groundbreaking. But those who work with customers daily have much to gain from this chipper, inspiring handbook.
Copyright 2003 Reed Business Information, Inc.
Review
"It's all about service! That's what they taught me as a sales associate at Richards in the 70's and it's what they continue to show me as a customer in the year 2000. What a pleasure buying clothing from people who make you feel like family."
"I have been a customer and a friend of the Mitchells for many years and from day one everyone has greeted my wife and me with a hug, a smile and often times a good joke! They have been a beacon--and a leader--in developing sincere and deep relationships with their clients."
About the Author
Jack Mitchell is the Chairman of Mitchells Family of Stores (Mitchells, Richards, Marshs, and two Wilkes Bashford stores), five of the most successful clothing stores in the business. He and his wife, Linda, live in Wilton, Connecticut, where they raised four sons.
Most helpful customer reviews
3 of 3 people found the following review helpful.
An inspiring read for the nonprofit sector as well!
By Pamela Grow
I adored Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results by Jack Mitchell. The fact is, I can’t remember the last time I got so excited about the potential applications for my industry - nonprofit fundraising.
Mitchell owns a high end clothing store in Westport, Connecticut. Like most brick and mortar businesses, his business was hit hard by the recession. But by switching to a customer-based business model (rather than transaction-based), Mitchell’s not only survived, they thrived! Warren Buffett refers to Hug Your Customers as “a gem … I wish everyone at Berkshire would follow [Jack Mitchell’s] advice — we would own the world.”
In case you’re wondering whether this is all a bit too sentimental and touchy-feely, remember this: in Jack’s world, a hug isn’t literal — it’s a stand-in. Some of the ways Jack and his employees “hug” customers include offering someone a beverage or snack, sending a birthday or anniversary card, making reservations for a customer at a restaurant, getting tickets to a ball game or the theater, giving them a smile, lending an ear to listen…and always, always, providing exemplary customer service. They go above and beyond in ways that are truly memorable, not to mention inspiring.
In the nonprofit world, some ways you might hug your donors include:
Something as simple as sending out an anniversary email or card celebrating the date of their first gift
Rewriting your thank you email to make your donors feel wonderful about their gift
Maybe, just maybe, you might even send some of your favorite donors a small gift
You’re in the relationship business. Your job is to provide exemplary donor service. It’s as simple as that. Hug Your Customers just begins to name the many ways.
1 of 1 people found the following review helpful.
Editions are off.
By WorldTravelr
The image of this book shows the 2015 edition which is the revised edition. The book is also listed as 'Revised for the first time'. Yet the title lists the publication date of 2003, which is a reprinted, not revised edition. Completely different cover on the 2003 edition (gold, not yellow ... no red revised label). I ordered 5 copies of this and got a 2003 edition ... not the 2015 edition shown in the photo.
FYI ... the new 2015 revised edition goes into detail about internet sales/email, etc. Concepts that were a bit foreign to businesses in 2003 when the internet was still in its infancy. I have a 2015 edition and the chapters are different and the pages are different because 25+ new pages were added.
The book itself is a great sales book which really allows you to understand the concept of customer focus. However, the edition information is all wrong here.
1 of 1 people found the following review helpful.
Was almost creepy how many times this guy uses the ...
By Kelsey K
Was almost creepy how many times this guy uses the word "hug" in this book. All it goes over is stories about how to go over the top with customer service. Nothing new here
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